Kalimba - Ethnic Musical Instruments Shop Rebranding

Kalimba is an ethnic musical instrument store located in a quiet location in the heart of the Susan Dellal Center and run by 2 friends who are like family. Kalimba has grown the PanTam community (musical instruments) in Israel and every year a variety of new and old musicians join it. In the store you can find a variety of different ethnic musical instruments.

I was asked to gently redesign the old branding, leave the authenticity but renew a bit to modernity.