During our research, interviews and viewing of user-sessions, we saw that in the old flow, most of the users leave the flow in order to read the missing information on the main page, which disconnects them from the flow, and creates frustration. That’s why we decided to make the benefits area accessible for them throughout the entire process through a drawer.
Also, we made this area sticky with the main call-to-action button, since in the previous flow the user needed to scroll down to find it.