At monday.com, I work as a Lead Product Designer mostly within the CRM group, helping shape AI-first experiences that make customer relationship management simpler, smarter, and more effective.
monday CRM is part of the monday Work OS platform, bringing together sales, customer communication, automation, and AI into one collaborative workspace. My work focuses on turning advanced AI capabilities into practical product experiences used by thousands of teams every day.
From defining product direction to shipping production-ready features, I work closely with product managers, engineers, researchers, and leadership to design scalable experiences across the CRM ecosystem.
I designed a wide range of AI-powered features and product experiences, taking ideas from research and early concepts through design, validation, and production. Along the way, I also helped shape design workflows and shared AI knowledge across the design organization.
One of the largest AI initiatives I led was the AI Meeting Notetaker.
The experience automatically joins meetings, captures conversations, generates structured summaries, extracts action items, and connects everything directly into the CRM. The goal was to eliminate manual note taking while making every customer interaction instantly actionable.
Designed an AI workflow that transforms meeting insights into suggested CRM updates. Instead of manually updating records after every conversation, users receive contextual recommendations that can be reviewed, approved, or dismissed with complete transparency through citations and source references.
View AI CRM UpdatesLed the redesign and rebuild of monday’s legacy communication composer, together with Gilad Artzi, transforming it into a more intuitive, flexible, and scalable experience across multiple products.
The new composer supports multiple communication channels, improved template management, richer message editing, reminders, attachments, and contextual AI tools for writing and refining content.
We also addressed key user needs around accessibility, usability, responsive layouts, and explored new ways for the composer to appear naturally across the timeline and other product surfaces.
Led the cross-product experience for monday CRM’s agentic platform, defining how AI agents are orchestrated, managed, and embedded into everyday workflows.
The work included shaping the new agentic navigation, creating a unified system across products, and defining how agents appear, communicate, and deliver value at the right moment.
The goal was to make agents feel like a natural part of the product, proactively helping users with research, meeting preparation, recommendations, next actions, and more, without disrupting their existing workflows.
Created and led together with Elad Mizrahi an internal Cursor course that helped designers and PMs move from having little or no coding experience to building prototypes, updating real products, and contributing pull requests to production.
The program covered coding fundamentals, AI-assisted development, Git workflows, and working with tools such as Cursor and Claude Code.
Beyond the course, I introduced collaborative prototyping workflows that allowed multiple designers to build in parallel, test product ideas faster, validate user experiences, and create stronger proofs of concept before development.
Partnered closely with monday’s Design System team, providing ongoing guidance and taking initiative on complex components, shared patterns, and cross-product experiences.
My work focused on aligning teams, resolving inconsistencies, and creating scalable foundations that could support multiple products and use cases.
This included improving complex interaction patterns, contributing to reusable components, and helping ensure that new experiences remained consistent, flexible, and polished across monday.